Digital Strategy · eCommerce Experience · Product Leadership

Clotaire Desseaux

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Digital Strategist

Executive Summary

The bridge between strategic vision and technical execution.

15 years building, migrating and scaling digital ecosystems: from KPMG Paris to 5-star hospitality in Abu Dhabi, through to Montreal's leading agencies and retailers. A hybrid profile forged by the conviction that sustainable growth happens where business strategy, customer experience and technical mastery converge.

15+years of experience
5countries & markets

Areas of mastery

E-commerce Strategy & Growth

Driving high-performance transactional ecosystems. From customer experience optimization and journey mapping to aligning digital initiatives with business objectives to deliver measurable, sustainable growth.

E-commerce Strategy · CRO · Customer Experience (CX) · Omnichannel Acquisition · Behavioral Analytics · KPI

Digital Product Management

Steering the vision and full lifecycle of ambitious digital products. The art of balancing user needs, technological challenges and business imperatives to deliver tangible market value.

Product Strategy · Roadmap · Technical PM · UX/UI · Product Discovery · Product-Led Growth · Agile

MarTech Ecosystems & Enablement

Architecture, integration and governance of the marketing technology stack. Democratizing tools and data to break down silos and accelerate the autonomy and performance of cross-functional teams.

Marketing Automation · CDP · CRM · Data Integration · Stack Architecture · Ops · Internal Training

Cross-functional Leadership & Influence

Leading change and aligning multidisciplinary teams around a shared vision. The strategic bridge between technology and business to facilitate decision-making and execute large-scale projects without direct hierarchical authority.

Change Management · Cross-functional Leadership · Strategic Communication · Stakeholder Management · Mentoring

Professional experience

Journey

DatmosMontreal, QCJan. 2024 — Present

Digital Strategist

Driving the transformation of the agency's Strategy & Solutions offering. Designing high-value digital ecosystems (eCommerce, CX and MarTech) for B2B/B2C clients, and aligning cross-functional teams to support growth.

  • Complete restructuring of the agency's strategic offering and service catalogue.
  • Developing roadmaps (redesigns, platform migrations, MarTech implementations) aligned with business objectives.
  • Defining KPIs, conducting performance audits and deploying e-commerce strategies strictly focused on ROI.
  • Leading user research and continuous optimization of customer journeys in synergy with UX/UI experts.
  • Strategic support for business development teams (pre-sales).
LCBOFive BelowPatrick MorinAltitude Sports
Groupe Vision New LookMontreal, QCMar. 2022 — Jan. 2024

eCommerce & Digital Transformation Manager

Led the omnichannel digital transformation and customer experience strategy for a 390-store network (New Look Eyewear, Vogue Optical, Iris, Edward Beiner). Directed the Magento → Shopify migration in coordination with IT, CRM, Marketing and Merchandising teams.

  • Led the omnichannel digital transformation of a 390-store network
  • Directed the Magento → Shopify migration in coordination with IT, CRM, Marketing and Merchandising teams
  • Managed 4 banners: New Look Eyewear, Vogue Optical, Iris and Edward Beiner
  • Owned digital KPIs, performance dashboards and executive reporting
  • Improved digital customer experience and conversion rates across all banners
CynclyLaval, QCMay 2020 — Mar. 2022

e-Business Operations Manager

Led the migration from a perpetual licence model to a recurring SaaS subscription across North America, EMEA and APAC markets. Cross-functional steering (Business Strategies, Marketing, Customer Success, IT) to meet recurring revenue targets.

  • Led the migration from perpetual licence to recurring SaaS across 3 markets (AMER, EMEA, APAC)
  • Cross-functional coordination of Business Strategies, Marketing, Customer Success and IT teams
  • Met recurring revenue targets (ARR) per market
  • Designed end-to-end customer experience flows: onboarding, adoption and retention
  • Tracked and reported conversion, adoption and churn KPIs
  • Optimization of sales and go-to-market processes
  • Support for sales teams
Rotana Hotels & Beach Rotana ComplexAbu Dhabi, UAEJan. 2017 — Nov. 2019

E-Commerce Manager

Designed and deployed the full digital strategy for a 5-star hospitality complex (3 hotels, 14 restaurants, private beach). Results: +30% new clients, +63% online bookings, +87% database growth.

  • Designed and deployed the digital strategy for a 5-star complex (3 hotels, 14 restaurants, fitness center, private beach)
  • +30% new clients, +63% online bookings, +87% client database growth
  • SEO, SEM, SMO and email marketing campaigns across UAE and international markets
  • Managed digital budget and OTA partnerships (Booking.com, Expedia, etc.)
InterContinental Abu DhabiAbu Dhabi, UAE2015 — 2017

Digital Marketing Project Lead

Built ICAD.AE, ranked on Google's first page for "best restaurants in Abu Dhabi" within 4 months. Deployed an online booking system: +120% site visits in 1 year, +67% restaurant reservations.

  • Built ICAD.AE, ranked on Google's first page for "best restaurants in Abu Dhabi" within 4 months
  • +120% site visits in 1 year, +67% restaurant reservations
  • Deployed an online booking system and automated newsletter
  • Produced multilingual editorial content (FR / EN / AR) for restaurants and events
  • Managed social media channels and paid campaigns (Google Ads, Facebook Ads)
The Higher CorpInternational2015 — 2021

Co-founder

Creation and development of dropshipping e-commerce sites. Full ownership of digital footprint: SEO, growth hacking, analytics, UX and WordPress development.

  • Creation and development of dropshipping e-commerce sites
  • Full ownership of SEO, growth hacking, analytics and UX
  • WordPress development and payment solution integration
  • Managed vendor, supplier and logistics partner relationships
  • Built and activated international partner networks
KPMGParis, FranceSept. 2012 — Sept. 2014

Marketing Analyst & Business Developer

CRM data management and strategic analysis to support the business development of the Middle Markets department.

  • CRM data-mining to segment company profiles and optimize B2B prospecting.
  • In-depth industry studies (book market) to guide partner strategies.
  • Organization of private B2B conferences and internal communications management for a 150-person department.
KPMGAuckland, New ZealandJul. 2013 — Aug. 2013

Online Marketing Manager

Management and optimization of institutional digital platforms during an international assignment.

  • Structuring and deployment of intranet spaces (SharePoint) dedicated to various company departments.
  • Web content management and SEO optimization of the main site to increase local organic visibility.
BrandsupplyAmsterdam, NetherlandsJun. 2012 — Oct. 2012

Country Manager France

Launch and commercial development of the crowdsourcing platform for its introduction to the French-speaking market.

  • Driving acquisition strategies (SEO, SMO) and public relations to establish brand awareness.
  • Negotiation and establishment of strategic B2B partnerships (banks, incubators, printers).
  • Web content localization (translations, adaptation) and customer experience management.
Groupe ITOPOrsay, FranceNov. 2009 — Aug. 2011

Marketing & Sales Assistant

Active participation in the digital transition and structuring of commercial processes for a fast-growing company.

  • Contributed to the deployment of the company's first CRM system to centralize and structure sales data.
  • Participated in the design and launch of a B2B e-commerce site (PrestaShop) for educational solutions.
  • Logistics organization and facilitation of B2B events to drive customer engagement.

Education & Certifications

Education

2011 — 2014

Paris, France

INSEEC Business School

Master's in Marketing — Digital Business Leadership

2009 — 2011

Versailles, France

Université de Versailles / Saint-Quentin en Yvelines

Technical Diploma — Business & Commerce

Certifications

  • Full Stack Engineer — Codecademy
  • Google Ads & Google Analytics
  • Harvard Manage Mentor — Change Management & Presentation Skills
  • Bloomreach - Engagement (CDP) & Discovery (Searchandising)

Beyond the office

Engagement

Founder

Resip.me

Built a recipe management platform from scratch — create, import, and AI-generate recipes while discovering the community's creations.

Co-founder

The Higher Corp

Co-built a digital venture from the ground up — dropshipping e-commerce platforms, full SEO ownership, growth hacking, UX design and international partner networks.

Vice President, Communication

Union des Français d'Abu Dhabi

Community building, solidarity fund development, and maintaining apolitical relations between France and the UAE.

Founder

Ferox eSport

Built and scaled a competitive esports structure at national and international level, culminating in a merger with a larger organization in 2013.